Bed Retailer in NZ Fined For False Advertising
Man is fined and asked to clean up for illegal mattress dumping $750 was fined from a man who dumped around 60 mattresses (60 mattresses!!!) by a roadside in Minto Heights in Campbelltown on the land dow...
Serta Mattress Ad Mattress so soft and comfortable, you’d pick sleep over sex.
A bed store with distributorship at Auckland, Hamilton, New Plymouth, Palmerston North, Wellington, Christchurch and Dunedin has been fined $26,400 by the Commerce Commission in New Zealand for putting products up on sale, claiming mark down prices, when these were in fact their regular prices.
Advek Holdings, trading as Back to Bed, was found guilty in Christchurch District Court on Monday of breaching the Fair Trading Act 12 times. Commerce Commission chairwoman Paula Rebstock said the retailer had advertised beds as being on sale when they were actually being sold for the usual price.
“Retailers that make misleading claims about the nature of sales not only harm consumers, they undermine the competitive process. Advertising sale prices that are no cheaper than every day prices can put [retailers] in breach of the Fair Trading Act.”
Advek Holdings ran an extensive campaign advertising beds at special prices in newspapers and on the radio between November 2004 and June 2005.
The advertisements claimed that consumers could make “massive savings” and that the retailer had “slashed prices” and offered specific percentages off the “normal” prices of its beds.
Via TV3 N
Tempur-Pedic beefs up advertising campaign Tempur-Pedic International Inc. , a manufacturer, marketer and distributor of mattresses and pillows, unveiled a marketing program that high...
Mattress salesman jailed for advertising violation CAPE GIRARDEAU, Mo. (AP) — An owner of “The Mattress Guys” is serving five days of shock jail time for failing to remove a...
Epinion Mattress Reviews Check out the mattress section of epinions.com before going to your mattress retailer. They also have comparable prices so you know you ...
Marketing A Mattress Stumbled upon this blog from Leo Burnett, a top advertising company. See this, now. I’m pretty sure many will find this adorable: T...
Mattress Firm Acquires Mattress Pro Houston-based mattress company, Mattress Firm, is now closing on the acquisition of Mattress Pro, a mattress retailer that has about 36 stor...
Mattress Giant Celebrates 25th Year America’s fifth largest mattress retailer, Mattress Giant, is celebrating it’s 25th year in Miami Florida and the company is hol...
Tags: beds, consumers, news