WSJ Features Mattress Designer - Vera Wang
As most everyone is aware, Vera Wang is most renowned for her gown designs, particularly her wedding gown creations. But not every person probably knows she also designs a line of luxury mattress and these was launched early this year (in partnership with Serta).
The Wall Street Journal has recently done an interview with her and below are the excerpts:
Tags: fun, luxury mattress, Mattress Business, mattress design, old mattress, serta, sheets, sleep
WSJ: Isn’t the business of selling mattresses and other home goods fundamentally different from the business of selling designer gowns and apparel?
WSJ: Isn’t the business of selling mattresses and other home goods fundamentally different from the business of selling designer gowns and apparel?
In a freak accident earlier this month, a 4-year old boy died when his head got stuck behind a reclining bed. When reps from the National Consumer Affairs Center went to the house to investigate, they found that the mattress moved without even touching the Recline button. Dangerous!

UK Bed Supplier, Mattress Next Day is providing bedroom accommodations for next year’s Britain’s Top Model, a popular TV series where unknown mannequins compete with each other to win an exclusive modeling contract. Says Mattress Next Day’s director: ‘I am delighted to be teaming up with the search for Britain’s Next Top Model. We have long believed our mattresses help clients to awake feeling refreshed and rejuvenated so I’m sure they will help the winner on their wait to a lucrative career with one of Europe’s elite modelling agencies.’
If deciding gets confusing, then touch and rub it, he says. “Does it feel nice? If you feel it, and it doesn’t feel that soft and you think that if you wash it a couple times it’ll be OK, that’s not the case.

Designed by Emaf Progetti, this Sommier divan is fitted with a forma mattress, characterized as self-shaping and made with
Developed by The Acme Idea Company, Norwalk, CT, the campaign uses the tagline “Welcome to Bed,” positioning Tempur-Pedic products as “night time therapy for body and mind.” The specific benefits of comfort, pain- and stress-relief provided by Tempur-Pedic’s patented pressure-relieving material are also highlighted.