Keetsa Mattress Store

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This is a Press Release for Mattress:

October 16, 2007 — , a new and exciting mattress brand recently launched in San Francisco’s famous “ Alley,” near the corner of 9th and Folsom St. has met with tremendous success out the gate at both the retail and e-tail levels. has challenged the way the is currently conducting business by addressing several issues, such as sustainability, recyclability and the overall health aspect of visco-elastic mattresses.

  • First, has developed an in foam manufacturing, utilizing such as Cedar Oil and Extract to give traditional foam a more eco-friendly and healthy platform. Their mattresses have a trademark smell that has met with accolades from their customers. Combined with the use of silver in the , which is a natural antimicrobial, a mattress is odorless and fresh naturally without having to resort to harsh chemicals or pesticides.
  • Second, utilizes a majority of recycled and recyclable materials in the manufacture of their mattresses, giving you the peace of mind that your new mattress does not have to take a chunk out of the environment.
  • Third, because of their unique packaging innovations, a new mattress ships in less than a quarter of the area of a traditional mattress, decreasing the carbon footprint and eliminating the need for delivery trucks. This also helps account for ’s lower retail price, which is anywhere from half to a third of traditional , making it easy for people from all walks of life to healthy and green.

“ is dedicated to the greening of the entire mattress process, from manufacture, delivery, and ultimately the disposal of your mattress. A mattress is up to 91% recyclable.” In the San Francisco area, has partnered with Waste Management and EcoHaul to provide the customer with the means to completely practice a green lifestyle with regard to their mattress, from purchase, use and disposal of their new mattress.

All of these innovations, great price and non-pressure sales approach at retail have been very well received from customers, who routinely visit the store just to say hi or refer a friend. ’s Sales and Marketing Director, Joe Alexander explains, “We are seeing more and more customers coming into our retail location or visiting our website everyday. And the number of inquiries from potential wholesalers is mounting. The majority of our retail and e-tail traffic is word of mouth. This is very important to us at since we choose to keep our prices down instead of spending inordinate amounts of money on marketing, which is the traditional model. We trust that our customers will carry our message and will want to do their part to spread the word. Once someone comes into our stores, the sell themselves, as they are , reasonably priced and good for the environment.”

also sponsors a green blog which generates a tremendous amount of traffic and publicity for green services, products and movements. You can visit the blog at Keeta Eco-friendly and Green Blog

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Tags: beds, custom, fabric, fabrics, furniture, green tea, high quality, innovation, keetsa, keetsa mattress, mattress industry, mattress manufacturer, mattress manufacturers, mattress store, natural materials, sleep

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