Mattress Retailing Tips From Furniture Today
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Craig McAndrews knows the business of mattress selling like the back of his hand, having been involved in it for more than fifteen years. He provides tips that will help every mattress retailer serve their customers more satisfactorily and thereby improving the “image”, via Furniture Today:
He noted that a car dealer in New Jersey has boosted business by giving consumers yellow “just looking” tags that they wear when they are browsing the lot and don’t want to be interrupted by salespeople. They take off the tags when they are ready to do business.
Consumers are spending $20 billion for a good night’s sleep, McAndrews said, but retail mattress sales are only slightly more than half of that total.
Retailers need to recognize the key role that retail sales associates play in the shopping process. When asked what factors influence consumer buying decisions, 49% of consumers cited the retail sales associate. Price was next, cited by 21% of consumers. That was followed by selection, cited by 17% of consumers, and service, cited by 11% of consumers. And yet, he noted, bedding retail sales associates are emphasizing sleep in only 20% of their interactions with consumers.
More on this via this article.
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