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I could not believe this news at first, but learning where the actual site of the factory was, I now understand it. Violence and war really does affect every type of people, not just those physically out there fighting it.

The rocket that hit near his factory’s doorway in Sderot on Thursday morning was the last straw for the CEO of Hollandia International. By nightfall he had decided to move his factory to the center of the country and to provide financial assistance to his 120 employees, including 86 from Sderot, so that they could relocate, too.

“There is no other choice,” said Hollandia President and CEO Avi Barssessat, who lives in a moshav near Ashkelon and commutes every day to Sderot.

Founded in 1981, Hollandia International, which exports its high-end mattresses around the world, moved its sole manufacturing center to Sderot 11 years ago out of Zionist ideology, Barssessat told The Jerusalem Post on Thursday night. But the rocket attacks have finally compelled him to move out.

The number of factories in Sderot has grown in the last six years from approximately 60 to 75, of which Hollandia is a mid-size company. Other companies continue to invest in Sderot, such as food giant Osem, which has about 400 workers and is in the midst of expanding to include a new soup line, Halevi said.

Via Jerusalem Post

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