Therapedic Designer Offer Price Cut On New Line of Mattress
Kathy Ireland, designer of Therapedic mattress is offering a more competitive price package for her ACafe line of bedding, which launched last January.
“I want everyone to be able to buy my products. I don’t want any mom not to be able to afford this bedding.” Ireland has been quoted as saying this.
The price for the mattress line is dropped from $699 to around $399-$499.
In an interview with Furniture Today, Ireland said, “It’s so important we have the opening price points, so that we give her selection. She wants choices. At different times in her life she can spend different amounts of money.”
Tags: bedding, beds, furniture, Furniture Today, kathy ireland, pedic mattress, therapedic mattress, tupelo furniture market