Tempurpedic

Whose the better mattress salesperson, a man or a woman? According to Furniture Today, when it comes to a consumers’ sleep needs, women sales people are more “believeable” and can do the job better. And since mattress shopping is usually upon a woman’s scope in the household, dealing with a woman sales person is easier for them. Ergo, it translates to better sales.

Female sales associates are some of the strongest performers at Sit ‘n Sleep, the Los Angeles sleep shop powerhouse. Principal Nelson Bercier wishes he had more of them.

Aside from the obvious, where mattress store place signs on their door, announcing mattress sales, these establishments also often put out ads in the newspaper, whenever a sale is taking place at their stores.

If the mattress company has a website, you are sure to find the same ads on it, too. Sometimes, these ads may offer special deals like coupons only exclusive to online shoppers, so you might even get a bigger price discounts shopping via the internet.

In business, the inevitable always happens. Companies have to do everything in their capacity to cut loses. Every now and then we encounter news of plants closing and as much as mattress sales are picking up in the last couple of years, the downsizing in some companies still happen.

Spring Air Co. said Thursday it will close its Birmingham mattress facility as part of a streamlining plan. Elk Grove Village, Ill.-based Spring Air said the Jefferson County plant will close in the next 60 days and that a regional sales force based in Birmingham will be shifted to Atlanta.

A recent report has indicated that since 2001, mattress sales has increased, thanks to a growing number of consumers who now view mattress purchase  as something as vital as, say choosing a car model. With a variety of mattress products today, including latest innovations that address mattress safety, consumers have more options and they have become better, smarter shoppers.

Competitors are chasing the success brought by the memory foam popularized by Lexington-based Tempur-Pedic, the nation’s fourth-leading mattress producer behind Sealy, Simmons and Serta.