Tempurpedic

The Sleep Squad revolutionizes how mattress selling is done. Customers don’t come to the store, the store comes to you. The Sleep Squad showroom is found in a van that moves around the Chicago area. It’s an idea welcomed by mostly the design conscious, according to Furniture Style, who interviewed Sleep Squad’s owner, Michael Cote.

Some excerpt to that interview:

FS: You mentioned that consumers don’t like testing a mattress in a public setting. How does Sleep Squad’s experience differ?

Tags: consumers, custom, furniture, mattress selling, sleep

Craig McAndrews knows the business of mattress selling like the back of his hand, having been involved in it for more than fifteen years. He provides tips that will help every mattress retailer serve their customers more satisfactorily and thereby improving the “image”, via Furniture Today:

Give your customers privacy when they go shopping. As a consumer, I personally agree with this!

He noted that a car dealer in New Jersey has boosted business by giving consumers yellow “just looking” tags that they wear when they are browsing the lot and don’t want to be interrupted by salespeople. They take off the tags when they are ready to do business.

Tags: bedding, consumers, custom, furniture, Furniture Today, mattress retailer, mattress sale, mattress sales, mattress selling, shopping, sleep

Ron Trzcinski runs the Original Mattress Company, a Cleveland based establishment with about 11 factories and 100 mattress stores spread across the Midwest. His experience in the business is a good 40 years, nearly, and this includes some 18 years with Sealy Corp. Despite the changes in the industry, Trzcinski still applies the most basic concepts in mattress selling and is regarded highly in the business for his expertise.

Trzcinski wanted to demystify the process of buying a bed. He said he didn’t like the practice of manufacturers selling basically the same product with different names and fabrics through different retailers, making it hard for consumers to compare. Nor did he like high-pressure sales tactics or the fake urgency of some retailers’ markdowns.

Tags: Air Mattress, air mattresses, box spring, consumers, custom, fabric, fabrics, foam core, latex, Mattress Business, mattress company, mattress factory, mattress selling, mattress store, mattress stores, original mattress factory, polyurethane foam, sealy, video