Tempurpedic

LEXINGTON, Ky., PRNewswire-FirstCall/ — Because a body’s pressure points can be as unique as its fingerprints, Tempur-Pedic(R) International Inc. developed the TEMPUR(R) Advanced Ergo System(TM), a mattress foundation alternative that will change the way people sleep- personalizing everything from the body’s weight distribution to its preferred rest positions during slumber.

The result is a completely customized sleeping environment with infinite ergonomic positions and a stress-relieving massage at the push of a button, allowing for the deep, rejuvenating sleep that can enhance quality of life and lead to overall physical well-being.

New York Times published a very thorough article on the complexities of sleep, which deals with one’s prefence, habits, lifestyle, disorders, the mattress industry and a whole other factors. The article is extensive and loaded with facts and stipulations and here are some excerpts:

Furniture Today’s David Perry: “the mattress is not nearly as sexy a part of the equation as drugs or sleep-disorder centers. It just kind of lies there.” For generations many consumers perceived the innerspring beds of the three dominant “S-brands” — Sealy, Serta and Simmons — to be interchangeable. A Gallup poll 10 years ago found that nearly half of Americans didn’t know what brand of mattress they slept on. The industry blamed itself, often ruthlessly.

Lexington, Ky.— Visco-elastic bedding leader Tempur-Pedic has unveiled a marketing program that features new television advertising designed to broaden the company’s consumer reach. The new campaign, based on extensive consumer and industry research, is centered on the connection between sleep and wellness.The campaign, developed by The Acme Idea Co. of Norwalk, Conn., uses the tagline, “Welcome to Bed.” It positions Tempur-Pedic products as “night-time therapy for body and mind.”The campaign highlights the benefits of comfort, pain relief and stress relief. The ad campaign will begin running on television and in magazines this month.