Tempurpedic

As most everyone is aware, Vera Wang is most renowned for her gown designs, particularly her wedding gown creations. But not every person probably knows she also designs a line of luxury mattress and these was launched early this year (in partnership with Serta).

The Wall Street Journal has recently done an interview with her and below are the excerpts:

WSJ: Isn’t the business of selling mattresses and other home goods fundamentally different from the business of selling designer gowns and apparel?

Some 15 very well-known bedding producers are found in Las Vegas and new bedding collections are supposedly found in this state constantly.

Sealy is promising a “major innovation.” Simmons offers new comfort options in its Beautyrest Black line. A new promotional and midpriced line is being launched by Serta’s owners. Spring Air is loaded, with four revamped bedding lines. And Leggett & Platt will show its high-end “smart bed,” which generated plenty of buzz at the recent Consumer Electronics Show.

Exclusively developed for Pottery Barn by Serta, the Lullaby Supreme Mattress for kids is made with Visco Elastic Memory Foam material and is patented with FireBlocker Insulator® system. The breathable top layer allows for the mattress to maintain its freshness. Inside the mattress is a double beam foundation for durable support, especially good for with active and playful kids.

Via Pottery Barn Kids

New York Times published a very thorough article on the complexities of sleep, which deals with one’s prefence, habits, lifestyle, disorders, the mattress industry and a whole other factors. The article is extensive and loaded with facts and stipulations and here are some excerpts:

Furniture Today’s David Perry: “the mattress is not nearly as sexy a part of the equation as drugs or sleep-disorder centers. It just kind of lies there.” For generations many consumers perceived the innerspring beds of the three dominant “S-brands” — Sealy, Serta and Simmons — to be interchangeable. A Gallup poll 10 years ago found that nearly half of Americans didn’t know what brand of mattress they slept on. The industry blamed itself, often ruthlessly.

Dug up this old article from Slate Magazine. Granted that this piece was written a few years back, a lot of its advices still ring true even today. It’s a pretty comprehensive piece, one that covers not just mattress buying per se, but also other concerns a shopper normally carries with choosing a mattress.   Here are just some of the advices given in the said article:

On choosing the best brand:

Innerspring mattresses, particularly the Big S’s (Simmons, Serta, Sealy), dominate the market. But how to choose among Serta and Sealy, Stearns and Foster, and King Koil? Or for that matter, between the Simmons Beautyrest Exceptionale Lenore and the Simmons Beautyrest Do-Not-Disturb Royalty Ultra? Ignore brand names. They’re meaningless. Just pay attention to comfort.

That’s right.  Gown-designer to celebrities, Vera Wang is now designing mattresses. Correction, LUXURY mattresses. This will be made by Serta and will be exclusively sold at Neiman Marcus, carrying a price range of $1,999 to $2,999.

Vera Wang is famous all over the world as a bridal gown designer. And perhaps because this served as an inspiration for her, she has also designed a bridal mattress whose fabric is made of imported Mega Eurotop materials, with interwoven holographic threads. They actually “sparkle”.

Click on the Vera Wang icon at the Serta website to watch her pitch her new designs.

Serta is holding a sale until July 18. The limited offer affords you to buy mattress sets of any size in the same price. Now may be the best time to grab the offer in time for Father’s Day or in preparation of incoming summer visitors to your house!

Visit Serta for more details.

Mattress so soft and comfortable, you’d pick sleep over sex.

If you’re anywhere in the Michigan are, here’s your chance to get save big on mattress purchase. The Sleep Doctor is holding a sale on Serta Mattresses until the 10th of June.

Check various locations of the store in Michigan.

Why Choose Sleep Doctor?

 via The Sleep Doctor

A recent report has indicated that since 2001, mattress sales has increased, thanks to a growing number of consumers who now view mattress purchase  as something as vital as, say choosing a car model. With a variety of mattress products today, including latest innovations that address mattress safety, consumers have more options and they have become better, smarter shoppers.

Competitors are chasing the success brought by the memory foam popularized by Lexington-based Tempur-Pedic, the nation’s fourth-leading mattress producer behind Sealy, Simmons and Serta.