WSJ Features Mattress Designer - Vera Wang
As most everyone is aware, Vera Wang is most renowned for her gown designs, particularly her wedding gown creations. But not every person probably knows she also designs a line of luxury mattress and these was launched early this year (in partnership with Serta).
The Wall Street Journal has recently done an interview with her and below are the excerpts:
Tags: fun, luxury mattress, Mattress Business, mattress design, old mattress, serta, sheets, sleep
WSJ: Isn’t the business of selling mattresses and other home goods fundamentally different from the business of selling designer gowns and apparel?
WSJ: Isn’t the business of selling mattresses and other home goods fundamentally different from the business of selling designer gowns and apparel?

Dug up this old article from Slate Magazine. Granted that this piece was written a few years back, a lot of its advices still ring true even today. It’s a pretty comprehensive piece, one that covers not just
That’s right. Gown-designer to celebrities, Vera Wang is now designing mattresses. Correction, LUXURY mattresses. This will be made by 

Competitors are chasing the success brought by the