WSJ Features Mattress Designer - Vera Wang

As most everyone is aware, Vera Wang is most renowned for her gown designs, particularly her wedding gown creations. But not every person probably knows she also designs a line of and these was launched early this year (in partnership with ).

The Wall Street Journal has recently done an interview with her and below are the excerpts:

WSJ: Isn’t the business of selling mattresses and other home goods fundamentally different from the business of selling designer gowns and apparel?

Tags: fun, luxury mattress, Mattress Business, mattress design, old mattress, serta, sheets, sleep

Las Vegas the Mattress Hub?

Some 15 very well-known producers are found in Las Vegas and new collections are supposedly found in this state constantly.

is promising a “major .” offers new comfort options in its Beautyrest Black line. A new promotional and midpriced line is being launched by ’s owners. Spring Air is loaded, with four revamped lines. And Leggett & Platt will show its high-end “smart bed,” which generated plenty of buzz at the recent Consumer Electronics Show.

Tags: bedding, bedding collection, beds, cashmere, coils, custom, damask, fabric, fabrics, five star mattress, foams, furniture, Furniture Today, innerspring mattress, innovation, latex, memory foam, natural fibers, natural latex, sealy, serta, simmons, spring mattress, spring mattresses, talalay latex

Lullaby Supreme Kids Mattress

Exclusively developed for by , the Lullaby Supreme Mattress for is made with material and is patented with FireBlocker Insulator® system. The breathable top layer allows for the mattress to maintain its freshness. Inside the mattress is a double beam foundation for durable support, especially good for with active and playful .

Via

Tags: elastic memory foam, foam material, kids, kids mattress, mattress for kids, memory foam, pottery barn, serta, visco elastic, visco elastic memory foam

The Complexities of Sleep

New York Times published a very thorough article on the complexities of , which deals with one’s prefence, habits, lifestyle, disorders, the and a whole other factors. The article is extensive and loaded with facts and stipulations and here are some excerpts:

Today’s David Perry: “the mattress is not nearly as sexy a part of the equation as drugs or -disorder centers. It just kind of lies there.” For generations many perceived the innerspring of the three dominant “S-brands” — , and — to be interchangeable. A Gallup poll 10 years ago found that nearly half of Americans didn’t know what brand of mattress they slept on. The industry blamed itself, often ruthlessly.

Tags: bedding, beds, consumers, custom, furniture, Furniture Today, mattress industry, mattress retailer, memory foam, new mattress, rick anderson, sealy, select comfort, serta, simmons, sleep, sleep number bed, water bed, water beds

Mattress Marketing Gimmicks

Dug up this old article from Slate Magazine. Granted that this piece was written a few years back, a lot of its advices still ring true even today. It’s a pretty comprehensive piece, one that covers not just per se, but also other concerns a shopper normally carries with choosing a mattress.   Here are just some of the advices given in the said article:

On choosing the best brand:

Innerspring mattresses, particularly the Big S’s (, , ), dominate the market. But how to choose among and , Stearns and Foster, and King Koil? Or for that matter, between the Beautyrest Exceptionale Lenore and the Beautyrest Do-Not-Disturb Royalty Ultra? Ignore brand names. They’re meaningless. Just pay attention to comfort.

Tags: box spring, coils, firm mattress, firmness, foam pad, innerspring mattress, mattress buying, sealy, serta, simmons, slat, sleep, spring mattress, spring mattresses

Vera Wang does Mattresses

That’s right.  Gown-designer to celebrities, Vera Wang is now designing mattresses. Correction, LUXURY mattresses. This will be made by and will be exclusively sold at Neiman Marcus, carrying a price range of $1,999 to $2,999.

Vera Wang is famous all over the world as a bridal gown designer. And perhaps because this served as an inspiration for her, she has also designed a bridal mattress whose is made of imported Mega Eurotop materials, with interwoven holographic threads. They actually “sparkle”.

Click on the Vera Wang icon at the website to watch her pitch her new designs.

Tags: fabric, luxury mattress, serta

Serta Mattress Sale

is holding a sale until July 18. The limited offer affords you to buy mattress sets of any size in the same price. Now may be the best time to grab the offer in time for Father’s Day or in preparation of incoming summer visitors to your house!

Visit for more details.

Tags: mattress sale, mattress set, serta, serta mattress

Serta Mattress Ad

Mattress so soft and comfortable, you’d pick over sex.

Tags: serta, serta mattress, sleep

Serta Mattress Sale @ Sleepdoctor

If you’re anywhere in the Michigan are, here’s your chance to get save big on . The Doctor is holding a sale on Mattresses until the 10th of June.

Check various locations of the store in Michigan.

Why Choose Doctor?

  • We’ll beat any advertised price or it’s FREE
  • 60 night comfort guarantee
  • FREE EXPRESS DELIVERY available
  • Michigan’s largest chain
  • Factory trained specialists
  •  via The Doctor

    Tags: mattress purchase, mattress sale, mattress store, serta, serta mattress, serta mattresses, sleep

    Mattress sales

    A recent report has indicated that since 2001, has increased, thanks to a growing number of who now view  as something as vital as, say choosing a car model. With a variety of today, including latest innovations that address , have more options and they have become better, smarter shoppers.

    Competitors are chasing the success brought by the popularized by Lexington-based Tempur-Pedic, the nation’s fourth-leading mattress producer behind , and .

    Tags: beds, better sleep council, consumers, fabric, fabrics, innovation, latex, mattress products, mattress purchase, MATTRESS Safety, mattress sale, mattress sales, memory foam, natural latex, organic cotton, sealy, serta, simmons, sleep