The business of running a mattress company
Verlo Mattress is 50 Years Old Velcro Mattress, more familiar to residents and consumers in the MidWest, is celebrating fifty years this week.The store, which opened its...
Running the mattress business the old fashion way Ron Trzcinski runs the Original Mattress Company, a Cleveland based establishment with about 11 factories and 100 mattress stores spread ac...
With less people moving into newer homes, furnishing isn’t a top priority. Most mattress purchase are for replacement beddings and what usually click these days are custom made high-quality mattresses, of which there’s only a specific target. To draw in other consumers, a mattress company may be in for a tough competition.
Most mattresses and box springs look alike from the outside. Their dimensions are standard, and their covers typically sport virtually indistinguishable shades of white.
The differences are inside, where consumers can’t easily make comparisons. Without the help of an informed sales representative, a consumer sizing up a mattress in a showroom may not realize that it offers thicker-gauge wires or more expensive foam than the one next to it. And taller springs can make an inferior mattress look thicker, with little extra cost to the manufacturer.
Keeping costs low is good business, but for some business owners, cost-cutting can go too far.
Via Inrich
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Celebrating 50 years with mattress company Ken Harader of AC Mattress Company began working with them at the age of 12 and took ownership of the company in 1975. Today, he celebrates...
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Tempur-Pedic marketing drive links sleep, wellness
Tags: bedding, beddings, box spring, consumers, custom, mattress company, mattress purchase, quality mattress, quality mattresses